“Maybe it’s Maybelline” isn’t only a catchy slogan, it’s also likely the answer if you’ve ever seen someone on the street and wondered “what mascara is she wearing?” Some brands just get it, and when it comes to mascara, Maybelline gets it. The brand has something for everyone—from the most natural of options to formulas…
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I’m not a really big “obvious makeup” person, but I have one notable exception and that’s mascara. I’ll do multiple steps to make sure the rest of my face looks like I have no makeup on, but I want my lashes bold, thick, and unmissable. The downside of this is that unlike the so-called everyday…
Read moreEvery step of the Gigi Hadid x Maybelline collaboration has been a surprise. For some context, most models front a brand, lend their faces to a campaign, and that’s the extent of it. Not so with Gigi: on top of rolling out her own, 28-piece collection with Maybelline, she put on a makeup masterclass for…
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PHOTO: Instagram / @gigihadid With a modeling portfolio like Gigi Hadid’s, sometimes it’s hard to know where her true aesthetic lies. That’s just the way modeling works: you take on the identity of whatever brand you’re working with and rep the lifestyle they ask. And while she frequently posts straight-up cool snapshots from her life,…
Read moreWith three seasons of collaborating with Tommy Hilfiger on her illustrious CV already, model-designer-It Girl-Lady Gaga pal Gigi Hadid is on to the next project in her apparent quest to take over the world: a collaboration with drugstore cosmetics fave Maybelline. Hadid announced the news in a cryptic Instagram post on Sunday afternoon, and, although…
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