Launching a new beauty brand in 2019 requires a different sort of preparedness than it would have, say, two years ago. The bar is significantly higher than its ever been, thanks largely in part to Fenty’s then unprecedented 40 shade range debut, along with the growing momentum and real life impact of social media, where…
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It’s a typical Saturday night in my life, which means I’m arriving at a birthday party without an invitation, bearing two dozen freshly baked cookies as my entry ticket. The yellow-tinged ceiling lights helpfully illuminate the drinks table, but I can tell at a single glance that they’re not going to lend a single ounce…
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Base makeup used to be simple. You had you choice of foundation, tinted moisturizer, and powder. Call it the Instagram effect, but skin is in, and in the past few years complexion products have really taken off leaving us with more options than ever—maybe too many options. Among all the liquids, creams, sticks, and tints,…
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Not long after Rihanna debuted Fenty Beauty and its whopping assortment of 40 foundation shades, it became clear prioritizing diversity wasn’t just good for shoppers—it was good for business. Shades on both ends of spectrum that catered to skin tones previously ignored flew off shelves, and quickly, competitors followed suit. Dubbed the “Fenty Effect,” in…
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The beauty world is overflowing with products that come and go, but few pass the never-leaving-my-makeup-bag test like Beautyblender’s bright pink sponge. Even through 2016’s craze for slapping on makeup with bra pads, countless copies, and that gray mold that shows up when I forget to wash it for, like, a year, I always come…
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The royal wedding was just under a month ago, and news around the day’s events is somehow still coming out. But this is no minor detail we bring to you. This is big news about the most interesting part of Meghan Markle’s wedding day beauty routine: the barely-there foundation that inspired tweets and freckle-envy around…
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