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Tag Archives: Ads

CVS Just Unveiled Photoshop-Free Beauty Ads With CoverGirl, Revlon, and Neutrogena

In January of last year, CVS unveiled a campaign to create new standards for beauty ads in their stores—namely, phasing out airbrushing and other digital alterations. Part of that included the debut of the CVS Beauty Mark, a watermark placed on advertisements confirming to customers that the images weren’t digitally altered or retouched (which CVS…

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Why Are Beauty Ads Still Fetishizing Asian Women?

Asians are having a moment, and they’re not all crazy rich. K-pop stars are now front-row fixtures at runway shows at the behest of American designers. Korean beauty is no longer just a “trend”—it’s a staple in American women’s routines. And, according to the last season’s runway diversity report, the fall 2018 shows featured more…

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Plus-Size Activist Re-creates Kim Kardashian KKW Body Fragrance Ads

By now, you’ve likely seen Kim Kardashian‘s newest fragrance drop, KKW Body. The scent, design, and the provocative images that Kim shared to promote it all have sparked an Internet-wide conversation about Kim’s “perfect” body, which she literally had molded to create the perfume’s flacon. As Yahoo! Lifestyle reports, body-positivity activist and vlogger Carmen Rene,…

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