Amazon is a gold mine of hidden beauty treasure—but it can also feel extremely overwhelming to sort through hundreds of pages of products. It’s usually easier to head to the site with a list in mind, rather than spending hours sifting through reviews to narrow down the best beauty products on Amazon. Luckily for you, we’ve done all the hard work ahead of time, combing through thousands of reviews to find the purchases that thousands of shoppers awarded with the highest ratings. Thanks to our familiarity with the retailer’s beauty section, we can tell you firsthand what’s worth the hype—and what you can skip over during your end-of-year shopping.

To round out 2019, we asked Amazon for helpful hints on what flew off its virtual shelves in every category: hair, makeup, skin care, and tools. The resulting list contains a mix of cult classics, drugstore gems, and some unexpected new finds (we’re definitely ordering one of those Heeta scalp massagers immediately). Scroll through to discover 25 top-selling Amazon beauty finds that truly live up to their glowing reviews.