Hailey Bieber Is Done With the Pressure of Having a 'Perfect Lifestyle'
Hailey Bieber is no stranger to fame—it practically runs through her veins. (She is a Baldwin, after all.) But the last year especially has been a whirlwind for the 22-year-old model. She’s landed huge partnerships with Adidas and bareMinerals, a Vogue cover, and one of pop culture’s most notorious bachelors all before the time most of us finish college.
And it’s clear in the way she talks she doesn’t take her time in spotlight lightly. As a bareMinerals ambassador, she’s using her platform to preach the gospel of clean beauty. (Something we’re guessing is only just the beginning for her, given that she recently filed a trademark for “Bieber Beauty.”) But she also recognizes the role she plays in the 19.2 million people following her. “I just wish we all embraced the truth behind social media more,” she says.
It’s something she feels so strongly about, we end up going 10 minutes over our allotted interview time to discuss. “Wow, we took a bit of a deep emotional dive there, didn’t we?” she tells me as we wrap our conversation. But here, hear it in her own words.
What’s your number one foundation rule?
Less is more. But I don’t even have to consider that when I use the Complexion Rescue Hydrating Foundation Stick because it’s so lightweight and easy to use. If you want to put more on you can, and it gives great coverage. I go between putting it on with my fingers when I need less and a brush when I need more.
What’s the best makeup tip you’ve ever gotten?
Learning exactly where to place highlighter—like the right spot on your nose, a little on your cupid’s bow, on your cheekbones but not too low. It’s all about watching how it hits the light. I’m a big highlighter fan. I also love tricks like using blush on your lips, lipstick on your cheeks, or lip gloss on your eyelids. It actually makes a big difference.
What’s one beauty rule that you think is bullshit?
Something that I know for a fact is bullshit is that using any makeup on your face is fine. Or that using anything you bought at the store is OK for your body or your skin. If it’s not a healthy product, it’s usually bad for you.
Fill in the blank. I love my skin when…
I love my skin when I’m tan, and when I’ve been in the sun. I just make sure I’m using sunscreen when I do.
You travel constantly. What city or country gives you the greatest beauty inspiration?
To be honest, there are a lot of different genres of that to me. Like when I’m shooting in Europe, or I’m on set in Paris, London, or Milan, or when I’m doing fashion shows, I get a lot of makeup inspiration that way. But with beauty in general, I feel the most inspired when I’m on a beach. I feel very beautiful in that environment.
You have 20 dollars and free roam of a drugstore. What do you buy?
Oh my gosh, I’m a nightmare in the drugstore. I’ll literally buy anything…tissues, Chapstick, Aquaphor. I love Aquaphor. It’s such a thing for me. And I’m always buying gum. I usually like Dentyne Ice. Oh, and scrunchies! I think that’s actually what keeps my hair healthier—using a scrunchie instead of an elastic because it doesn’t break your hair as much.
What’s your favorite way to take a moment for yourself?
I like to nap. Honestly, I understand little kids when I nap. I’m like, oh, I get it. This is really helpful and it feels good. I also like to take a moment and listen to some music and chill.