Beauty brands are dropping new products at lightning speed, and sorting through every eye shadow palette, CBD serum, and mascara launch can start to feel like a full-time job. Lucky for you (and not to brag, but us too), that’s literally what our beauty team is paid to do. We dig through the piles (and piles, and piles…) of products that cross our desks each month to narrow down the new best new beauty products worth your time and money. If you’re wondering whether that new shampoo, eyeliner, or moisturizer is really as good as it claims to be, you can count that we’ve tried them and will be sharing our favorite things each month, below.

While November’s launches are largely holiday-oriented (check out some of our gift guides for more faves), we also found the best new drugstore retinol cream, a gentle exfoliating toner, and the coolest headband we’ve ever seen. Check back throughout the month as add more new products we can’t stop talking about.