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The Nordstrom In-House Brands You Need to Know About


At Nordstrom, you can find Meghan Markle’s favorite brands, cult-favorite bras, and some of the most luxurious beauty products on the market. But there’s a whole section of the retailer you might be sleeping on—and it’s time to change that.

Click the Women’s dropdown bar on the Nordstrom homepage, and you’ll see a tab for Nordstrom Made—that’s where all of the retailer’s in-house brands live online. They’re conceptualized, designed, and sold exclusively by the Nordstrom team. Each one caters to a specific need or customer, whether it’s workwear for the professional that wants an easy mix-and-match wardrobe (Halogen) or on-trend pieces for a younger shopper (BP.) Even if you didn’t know the story behind the brands, you’ve likely come across its products: Zella’s leggings have a loyal fan base, and Halogen’s collaboration with Blair Edie of Atlantic-Pacific was all over Instagram last year.

Ahead, we break down what you need to know about each of Nordstrom Made’s women’s brands: price point, aesthetic, must-have pieces, and more.



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