The drugstore has always been there for lip balm and an extra eyeliner to keep on hand, but it used to be that if you wanted serious color pay-off and skin care that made a difference, you had to hoard your gift cards and head into the beauty boutiques. Over the past few years, though, the drugstore’s turned into the beauty place to be—and not just when the TSA loses your luggage and you have to do a speedy makeup sweep. Last year saw beauty brands debut matte liquid lipsticks that stood up to the best, and now that quality is coming to releases across the board (seriously, every brand is launching top-notch brow products and face masks). But not everyone has an hour to watch YouTube reviews while standing in aisle three, so we asked our resident beauty obsessives to narrow down the best of 2018’s new releases. Here’s what’s made a permanent home in our bags and top shelves.

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