Ulta Beauty's Best-Selling Beauty Products of 2017
You could argue there’s never a bad time to shop for makeup, but really, the end of the year has got to be the best. Not only do products that rarely go on sale finally get prices slashed, there’s also the best-seller lists to look forward to. Given that Ulta Beauty was the most Googled beauty brand in 2017, you can trust its breakdown really is representative of the year’s most popular products. As its sales have proved, overall it was a big year for makeup: Benefit’s Roller Lash is still widely beloved; yeah, Anastastia’s Glow Kits are that good; and MAC coming to Ulta this year was definitely well received. Perhaps most surprising, though, is that not a single item is a repeat from last year’s best-seller list.