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Fenty's New PMS Lipstick Is Regrettably Not Sold With Chocolate


At what point did Rihanna become an icon? It feels like one of the only oral histories that doesn’t exist yet, and the world needs it. But until Rihanna gives us a memoir, the only thing we can do is sit back as she breaks every norm. First she took on the foundation world, upping the ante (and expectation) for all brands to deliver shades for everyone. Yesterday, she shattered everything we thought we knew about how to put on lipstick with her new Mattemoiselle line. And now, Rih is taking Fenty where no beauty brand has gone before and giving blood-red lipstick a name only Rihanna could: PMS.

Gaze upon the dark, wine red shade, and yup, you’ll get it. Although on Rihanna’s lips, the color reads more like a brown than a straight-up red—the color of dried blood, almost. Somehow, it still works—and somehow, we still want it on. This sentence feels foreign, but come 9 a.m. on December 26, we’ll consensually spend money to have PMS. To the tune of $18, the lipsticks will go live at Sephora and on Fenty’s website—and the era of asking friends (and Sephora cast members) if they have PMS will begin.

According to a press release from Fenty, Rihanna “hand-picked the range of shades that anyone can pull off, with names that embody the personality of each color.” Makes sense—most beauty brands name their products after something with a relationship to the color, like Nars’ Orgasm blush (inspired by the post-coital flush it leaves behind). Going off that idea, fans dove into conspiracy theories about the other Mattemoiselle names on social media.

Most of them are pretty innocent seeming, or at least as innocent as names like Spanked, Up 2 No Good, and Ma’Damn can get. But then we get to lavender purple One of the Boyz—coincidentally, the name of Katy Perry‘s 2008 album—and the rumors start flying that Perry inspired the name. In an unexpected twist for Internet drama, this is no feud or clapback. Instead, fans are taking it as a callback to Perry and Rihanna’s longtime friendship, and people are into it.

As for whether it’s actually intended as a reference, obviously no one can say. But if Perry shows up wearing purple lipstick and doesn’t say anything, Twitter might actually break.

Related Stories:
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Rihanna Refuses to Use Trans Models as ‘Convenient Marketing Tools’ for Fenty Beauty





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