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Adriana Lima Just Made a Huge Career Statement


Victoria’s Secret Angel Adriana Lima shared a lengthy, personal Instagram post this weekend about how she’ll approach her modeling job opportunities differently in the future, saying she won’t take off her clothes anymore “for an empty cause.” She was apparently inspired to post her message after being asked to film “a sexy video of me to be posted and shared in social media,”—and although Lima, who’s walked in the Victoria’s Secret Fashion Show 18 times, admits she’s done many of those types of videos, something felt different this time because of what a friend had recently said to her.

Here’s what she wrote:

“A friend approached me to share that she was unhappy with her body, then it made me think…. that everyday in my life, I wake up thinking, how do I look? Was I going to be accepted in my job? And in that moment I realized that majority of woman probably wake up every morning trying to fit in a stereotype that society/social media/fashion etc imposed…. i thought that’s not a way of living and beyond that…. that’s not physically and mentally healthy, so I decided to make that change….. I will not take of my clothes anymore for a empty cause…..?✨ #Embraceyouself #natureisbeautiful #naturalissexy #LOVEYOU ?✨”

Her caption accompanied a photo of additional text that included more context for this big career statement. She wrote: “I have my own things/insecurities too, I am not afraid anymore to express them, they are part of me… we ‘as woman’ can’t be continuing living in a world with such superficial values, it’s not fair for us, beyond fair, it’s physically and mentally not healthy what society is imposing in ‘us’ to be, to behave, to look.”

Read her full message, below:

It’s unclear what Lima means by an “empty cause” and what this declaration will mean for her career in the future. She said just recently after this year’s Victoria’s Secret Fashion Show—the brand she’s most famously associated with—that she planned on participating in the show for at least two more years to round out her career to 20 shows. But some fans are questioning her future with the brand after this post and the fact that several commenters noted that Lima unfollowed Ed Razek (the senior creative executive at Victoria’s Secret and the most public-facing person from the brand interacting with models) and several other of the brand’s models.

Whether Lima will share more about what inspired this decision or not—or if she’s taking off her wings for good—remains TBD.

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This Model Is Giving Women in the Industry a Platform to Share Sexual Harassment Accounts



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