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25 Top-Selling Beauty Products on Amazon in 2017


Shopping on Amazon can either be really seamless or hella frustrating. Generally, it’s easier to head to the site with a list in mind, rather than sifting through hundreds of pages and even more reviews. The retailer’s beauty section, however, is a much different story. Few reviews are as detailed and helpful—which makes the brand’s high-low mix of luxury, drugstore, and indie products rife for discovery. It also makes narrowing down what’s worth trying incredibly easy. When thousands of Amazon shoppers all agree on those five stars, you know it’s good stuff. Such is the case for these 25 Amazon beauty finds—all top-sellers for 2017. Scroll on down to see how many you already have, and of course, how many more you need.



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