Taylor Swift Stopped by Target to Buy Her Album and Swifties Lost Their Minds
Taylor Swift has made a tradition out of going to Target to buy her new albums when they come out. Fans know this happens every album cycle—they expect it—and yet it’s still so surprising when she actually pops up at said Target. Exhibit A: Last night, when Swift strolled into a Nashville store to buy Reputation, and fans completely lost it.
Swift first teased the visit on Instagram Stories, showing herself and her squad piling out of a car and stampeding the Target parking lot. Once they got in, they perused the Reputation display, where Swift gave everyone a sermon about the magazines she made. “They’re different. Everything in them is different…except for the album. Because I only made one album. Just trying to be really transparent here,” she said.
It didn’t take long for fans to notice their queen was in the building. She was soon swarmed—in the best way possible—by Swifties, and TayTay couldn’t have been more gracious, posing for pics, chatting them up, and cracking jokes. Here are some of the best videos we found from the excursion:
Swift hasn’t done any traditional press for Reputation, but she’s arguably been more interactive with fans than ever during this era. She hosted several Reputation secret listening sessions—like she did with 1989—but she’s also upped her social media game (she slides into fans’ DMs on the daily now) and even opened a Reputation pop-up shop in New York City. She made a surprise visit there, too.
All of this is to say Swift seems really jazzed and happy about Reputation, despite it being her edgiest, “darkest” work to date. Old Taylor might be dead, sure, but Fan-Loving Taylor certainly isn’t.
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