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Taylor Swift Announces the Launch of Her Very Own Lifestyle App, The Swift Life


PHOTO: Taylor Swift/YouTube

Taylor Swift is finally joining the ranks of all five of the Kardashian-Jenner sisters, Lindsay Lohan, and Britney Spears: She is launching her very own lifestyle app. Which probably means that, by the end of the year, the singer will be dominating the music charts and the app store.

T. Swift announced her app, called “The Swift Life,” in a video posted to YouTube on Tuesday. Launching later this year, it’s described as “a creative, inclusive, and community-driven place for users to better connect with each other…and Taylor!”

According to The Verge, The Swift Life was built in partnership with Glu, the firm behind mobile games from other celebs like Katy Perry, Nicki Minaj, and Kim Kardashian (interesting clientele list, all things considered). In a press release, Glu’s CEO vaguely described the app as “a new digital entertainment project” and “a deeply social environment.”

From the looks of the YouTube clip—which opens with Swift telling fans she’s got something “pretty awesome that we’ve been working on for a while” that she wants to share—it looks like the The Swift Life will be a social platform where Swifties can connect and soak up each other’s (and Taylor’s) awesomeness. Users will have access to exclusive T. Swift content, including pictures, videos, and some pretty badass looking Taymojis (she’s coming for you, Kim K). Most importantly, the app gives Tay ample opportunity to engage in one of her favorite pastimes: sliding into unsuspecting fans’ DM’s and liking and commenting on their photos.

“I think you guys are really gonna like this,” she says at the end of the YouTube announcement. “I mean, I hope. It would be preferable if you did.”

So it seems the only questions left to answer is, are we ready for it?

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