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Wow, Good Morning America. You’re really batting 1,000 today, huh? First you allow Beyoncé to hype an announcement on your program that turns out to just be her talking about a vegan diet. And then you did this? Maybe you should just go back to bed and call it a day.
The morning show tweeted (and then deleted) a really depressing GIF on Monday morning in attempt to relate to everyone on Twitter who might not be feeling the fact that it was the beginning of another week. Seems like a completely normal thing for a TV show to do, right? Unfortunately, they botched the execution. Big time.
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According to a screenshot taken by The Verge, this is the magic that people woke up to courtesy of Good Morning America‘s Twitter account:
It’s a tweet that reads “RT if this was you this morning” next to a Lion King GIF. But not just any Lion King GIF. It’s the one of little Simba crawling under the corpse of his dead father, Mufasa. You know the one:
Disney/YouTube
Yep. Good morning, everyone! Remember that movie moment that still makes you sob uncontrollably as a full-grown adult? The one you fast-forward past every single time you watch it with your kids and hope they don’t notice? Yeah, that’s the one we’re going to show you first thing in the morning in an effort to connect with you about Mondays! LOLZ.
There are literally hundreds of other GIFs they could have used instead of this one. Now everyone’s week is ruined. Just when we think we forgot about that depressing as s–t GIF of a son lying with his dad who was just murdered by his brother, boom! There it is, in our head again. Thanks, GMA. It will take at least four days for us to forget you did this.
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But hey, if you want to ruin the next couple of weeks for everyone, might we suggest tweeting a GIF of Old Yeller dying? Or something from Terms of Endearment? We heard that there was a great daddy-daughter moment on Game of Thrones last night. How about you tweet about that in a couple of weeks?
When it comes to a Twitter faux pas, there are definitely worse things a company can do. But this one was pretty bad, because even though Lion King premiered over 20 years ago, do you think anyone is over Mufasa’s death? Nope. Truth bomb time: we will never be over it.
GMA, if you need to use a Disney GIF to describe Mondays in the future, here are some milder suggestions:
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When in doubt, don’t tweet about the death of a beloved Disney character.
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