You’ve already found the swimsuit you’ll wear non-stop for the next few months. But don’t forget about what goes on top of it: the perfect cover-up. As more brands think beyond strictly swimwear and design for that “resort” lifestyle—think easy, breezy pieces that don’t require overthinking (and that complete that out-of-office Instagram post)—the cover-up has…
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Just before the start of summer 2016, Victoria’s Secret shoppers said goodbye to its in-house swim line, seemingly for good. Parent company L Brands made the decision to counter slowing sales: “In order to better focus our resources on core merchandise categories, we have decided to eliminate non-core businesses, including swim, in our Victoria’s Secret…
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New York–based swimwear label Chromat has long been committed to radical inclusivity, from its diverse Fashion Week casting to its use of curvy mannequins to create truly size-inclusive samples. With its latest campaign, designer Becca McCharen-Tran is pushing on industry conventions once again, looking beyond the runway to where customers actually wear her designs: the…
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