In the fashion industry lip service doesn’t really go a long way. Brands and designers can promise to do better and say they care, but it’s the products that do most of the talking. The proof that brands are listening to its customers, particularly those who wear a size 12+, comes from direct action: selling…
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Q&A interviews are an interesting part of my job. I do a project. I promote it. I attend screenings and after there’s usually a question-and-answer portion. There are a few questions I’ve gotten used to answering. “What was it like working with the cast?” “Were there any on-set pranks?” Stuff of that nature. But every…
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Universal Standard has a big mission: beyond offering minimal essentials in an unprecedentedly inclusive range, or sending you a mystery box filled with goodies, their goal is to “create a new normal” in the fashion industry. One way of doing that is to help other brands expand its sizing thoughtfully. First, it partnered with J.Crew.…
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Reformation’s vintage-inspired dresses and dreamy two-piece sets are beloved by a star-studded crew of well-dressed people, including Selena Gomez, Karlie Kloss, and Emily Ratajkowski. But since the brand launched in 2009, there was a noticeable gap in its offerings: inclusive sizing. In 2015 it debuted a petite range; in 2018 it released a limited-edition extended…
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In the past year, some of the most well-known and beloved brands in the country have worked to make the shopping experience more size-inclusive. J.Crew and LOFT launched their first plus-sizes collections; Old Navy brought its plus-sized line back into stores, after over a decade of online-only merchandising. Now, another retailer is taking a major…
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Last spring, Reese Witherspoon‘s lifestyle brand Draper James announced it would be collaborating with Eloquii. The multi-season partnership marked Draper James’ first foray into extended sizing, offering its signature cheery pieces in sizes 12 to 28. Almost a year later, Witherspoon is announcing that it’s making plus sizes a fixture of her brand. Starting for…
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