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Tag Archives: Revlon

CVS Just Unveiled Photoshop-Free Beauty Ads With CoverGirl, Revlon, and Neutrogena

In January of last year, CVS unveiled a campaign to create new standards for beauty ads in their stores—namely, phasing out airbrushing and other digital alterations. Part of that included the debut of the CVS Beauty Mark, a watermark placed on advertisements confirming to customers that the images weren’t digitally altered or retouched (which CVS…

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