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Tag Archives: Maternity

The Big Business of Maternity Denim

Maternity fashion brings in $2 billion annually in the U.S., and serves six million pregnant women each year. And yet, for a long time, it’s almost been like the ugly stepchild of the retail industry: Despite the demand—and all the celebrities and other public figures carving out their stake in the “maternity style” category—there’s still…

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Maternity Fashion 2018: Useful Tips From Style Editors

You’re pregnant! Congrats—now, you’re trying to figure out how to deal with your closet for the next nine months. Of course, maternity style is not a one-size-fits-all endeavor. There are plenty of ways to approach it (whether that means sourcing an entirely new wardrobe, or cobbling together get-ups from what you already own), but, more…

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A Look Back at Kate Middleton's Best Maternity Style

When news of Kate Middleton’s‘s third pregnancy broke earlier this month, everyone royally (heh) lost it—and for good reason: Not only do we have even more aww-worthy royal family moments to look forward to, but we can also anticipate nine months of especially on-point outfits from the mom-to-be. Never not polished, the Duchess of Cambridge…

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