Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand
The Instagram crowd’s favorite new fashion brand, I.AM.GIA, is also one of the most elusive. A section titled “Who Is Gia?” on its website simply reads: “CAN I TELL YOU A SECRET? YOU’LL NEVER KNOW.” That’s because Gia isn’t the name of the founder or designer—rather, it’s a persona that inspired (and continues to inspire)…
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