Glossier, beloved brand of millennials and the internet, is going offline for its latest venture. The beauty company just announced it will be opening seven temporary pop-ups at select Nordstrom locations around the country, including the newest flagship store in New York City, according to CNBC, to promote the brand’s popular Glossier You fragrance—a category…
Read more
Ever since Glossier took the beauty world by storm with its “skin first, makeup second” mantra, the beauty brand has been invading bathroom counters and Instagram grids with its photogenic skin care and makeup. The hype is real, but it’s not every day the billion-dollar brand has a sale. In fact, there’s only one brief…
Read more
Late last month Glossier sent the internet into a frenzy with a cryptic Instagram post: a photo spinning gold “G” and a link to a mysterious new account called Glossier Play. The news kicked off hundreds of comments, tweets, and articles wondering what the new venture could possibly be. Guesses spanned from sex toys to…
Read more
Glossier knows how to market a product. From its Cloud Paint gel-cream blush to its Lash Slick Mascara, every launch the millennial-favorite brand churns out is met with extreme fanfare—with one glaring exception. Where the brand excels in its pink packaging and “your-skin-but-better” formulations, the shade range has long left women of color with more…
Read more
The sheer volume of Black Friday sales has reached such a tremendous amount, it’s easy to brush anything less than 50 percent off as not worth the trouble. But in that case, you’d be severely missing out: From November 23 through November 26, everything—yes, everything—from Glossier will be 20 percent off for the entirety of…
Read more
Expect to hear a lot more “your lashes look good” and less “what mascara are you wearing?” reads one of the taglines for Glossier’s Lash Slick Mascara, which launches today. Glossier’s marketing is about as slick and irresistible as its Millennial pink packaging, and anyone’s who’s ever tried a mascara that claims to be flake-free…
Read more
