In January of last year, CVS unveiled a campaign to create new standards for beauty ads in their stores—namely, phasing out airbrushing and other digital alterations. Part of that included the debut of the CVS Beauty Mark, a watermark placed on advertisements confirming to customers that the images weren’t digitally altered or retouched (which CVS…
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The days of roaming CVS’ makeup aisles with your phone in hand to look up reviews and swatches are over. The drugstore chain just announced that it’s making some substantial changes to its beauty perks program, meaning it’s about to become even easier to cash in ExtraBucks and find the products you’re looking for. If…
Read morePhotoshop is no secret of the beauty industry, yet body positivity activists have put their finger on one certainty: Being bombarded with digitally altered images effects our perceptions of ourselves. Now, CVS Pharmacy is rolling out an initiative to bring a reality check to the advertising industry. CVS just announced it’s putting new standards in…
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