Launching a new beauty brand in 2019 requires a different sort of preparedness than it would have, say, two years ago. The bar is significantly higher than its ever been, thanks largely in part to Fenty’s then unprecedented 40 shade range debut, along with the growing momentum and real life impact of social media, where…
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Let’s be clear: I’ve always worn my Black Girl crown tall and high, never deflecting the magic that my race carries. But I recently had an epiphany: my beauty routine didn’t always reflect that. Once only discussed through word of mouth, networks like Instagram and Reddit have helped bubble up black-owned beauty brands to the…
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There’s no doubt about it: the last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Thanks to Fenty Beauty’s complete disruption, more and more brands—from new indie names and legacy brands alike—have had to rise to the occasion, expanding their product offerings to accommodate women of…
Read moreThere’s no doubt that conscious beauty has been having its moment for a long while now. Shoppers continue to ride the wave, increasing demand for cleaner, more natural products without ingredients like parabens and silicones, and the industry at large has been upping the supply. But despite the mainstream growth and commendable advances (see: evolving…
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