Back in January, CVS announced it was planning to no longer digitally alter images featured in its beauty ads—which it defined as “changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.” In a push for transparency, the pharmacy also revealed it would be putting a logo…
Read moreDuring the last few months, the slow move toward a beauty industry that represents all women has turned into a streak. The benchmarks keep coming, between the Fenty effect on foundation ranges, CVS phasing out Photoshop, women of all professions fronting CoverGirl, and as of yesterday, Revlon appointing Ashley Graham as its first plus-size spokesperson…
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On Wednesday, Ashley Graham was announced as the new face of Revlon, making her one of just a small number of curvy women to front a beauty campaign. Here, she reflects on why we need women of all sizes represented in the beauty landscape—and how far the industry still has to go. If you ask…
Read morePhotoshop is no secret of the beauty industry, yet body positivity activists have put their finger on one certainty: Being bombarded with digitally altered images effects our perceptions of ourselves. Now, CVS Pharmacy is rolling out an initiative to bring a reality check to the advertising industry. CVS just announced it’s putting new standards in…
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