Over $3.9 million in grants, business support services, and revitalization of tourism attractions will help Jasper businesses recover from the economic impacts of last summer’s wildfires

November 14, 2024 – Jasper, Alberta – PrairiesCan

Residents and businesses in Jasper and Jasper National Park are working hard to recover from the devastating effects that summer wildfires had on the community and the local economy. The Government of Canada is taking action to help Jasper rebuild its economy and re-emerge stronger and more resilient.

Today, the Honourable Randy Boissonnault, Minister of Employment, Workforce Development and Official Languages, on behalf of the Honourable Dan Vandal, Minister for PrairiesCan, announced over $3.9 million in federal funding to help small businesses in Jasper rebound.

Grants for small businesses

A total of $3.45 million will be invested to launch the Jasper Business Recovery Program, a new grant initiative for small businesses located in Jasper. The program will provide non-repayable funding directly to businesses with 50 or fewer employees that are licensed in either the Municipality of Jasper or Jasper National Park. Sole proprietors in the construction, tourism or events industries will be eligible for up to $5,000 while incorporated businesses can receive up to $10,000. In addition to the funding, the program also includes coaching and business development services. The program will be administered by Community Futures West Yellowhead.

The Jasper Business Recovery Program was created after listening to small businesses that were directly impacted by wildfires. It reflects the need for non-repayable funding to businesses so they can meet financial obligations and directly address the reduction in revenues that resulted from the closure of Jasper National Park during the summer season—when many Jasper businesses are at their busiest. The program strengthens the capacity of small businesses to maintain or restart operations as Jasper rebuilds for residents and welcomes visitors back to the community.

This program is expected to assist 325 small businesses, support more than 500 jobs, and provide business services to 275 clients.

Revitalizing tourism

An additional $500,000 is being provided for Tourism Jasper to encourage visitors to return to Jasper, aiding economic recovery in the community. Funding will enable Tourism Jasper to market and deliver programming—including light installations, ice sculptures, artistic performances, nature-based tours, culinary sampling and activities that highlight Indigenous culture. Activities will take place throughout the winter, spring and fall seasons to attract visitors to downtown Jasper, increasing foot traffic into local businesses. Funds will also be used to expand the 2025 Dark Sky Festival, attracting more overnight visitors outside of the peak season.