Backgrounder: Supporting global expansion of Canadian creative businesses at the Atlantic International Film Festival
For over a decade, Capital Motion Picture Group Inc has brought Canadian-produced content to audiences in cinemas and at home. Its titles can be found on Netflix, BBC, Apple TV and Prime Video, as well as on Blu-ray and DVD. Through its platform JustWatchMe.tv, content is broadcast through multiple innovative streams such as free on-demand with advertisements, subscription on demand, premium on demand, live stream, and pop-up cinema. The service is available on web, mobile, smart TV and for pop up cinema. JustWatchMe.tv also includes third party e-commerce, social media and sharing features, increasing potential for discovery.
Capital Motion Picture Group Inc. is receiving funding in the 2023–24 and 2024–25 fiscal years to support its business expansion into the United Kingdom, the United States, Australia, New Zealand and other markets. JustWatchMe.tv will provide Canadian content creators, including Indigenous creators and those from equity-deserving groups, with opportunities for international exposure.
Key project activities include developing an export plan and marketing strategy; conducting international market readiness activities; undertaking e-commerce development, beta-testing, social media and marketing; and providing paid internships and mentorship training on digital onboarding and marketing. Capital Motion Picture Group Inc. will also attend events in international content markets, including Marché du Film in Cannes, European Film Market in Berlin, Toronto International Film Festival and the Atlantic International Film Festival to establish partnerships with key industry partners at content markets.
$90,000
($70,000 in 2023–24 and $20,000 in 20024–25)
Since 1998, the Atlantic Film Festival Association has hosted the Atlantic International Film Festival Partners Spotlight, an annual co-production/co-financing market held during the festival. Producers, funders and distributors travel to Halifax to find partnerships and financing for dramatic feature films, television and digital fiction projects at all stages of development. Every two years, a different international market is featured to provide Canadian producers with access to a range of content markets.
The Atlantic Film Festival Association is receiving funding over two years ($63,000 in 2023–24 and $7,000 in 2024–25) to support an Atlantic International Film Festival Partners spotlight on New Zealand in 2023–24 and a spotlight on the Nordic countries in 2024–25.
This initiative, which is held during the Atlantic International Film Festival, is an annual co-production/financing market which facilitates partnerships and funding for feature films, television and digital fiction projects. Over three days, roundtables, panels and networking events bring together international and Canadian delegates to secure essential partnerships and funding. Financiers, broadcasters, distributors, sales agents and senior level producers are invited to attend to look for new projects.
$70,000
($63,000 in 2023–24 and $7,000 in 2024–25)