Canadian creativity expands into new international markets
GATINEAU, June 21, 2024
The Government of Canada is committed to helping Canadian creative businesses and organizations enhance their visibility and increase their profits in global markets, benefiting Canada’s creative professionals and our economy.
The Honourable Pascale St-Onge, Minister of Canadian Heritage, announced today that Aurora Heat is receiving funding from the Creative Export Canada program as part of the latest cohort of the Export Development Stream. This support helps Canadian companies and organizations grow their business and achieve financial success abroad.
Aurora Heat specializes in handcrafted, sustainable winter accessories for adults and children. They focus on environmentally conscious products and have begun expanding into international markets. The Creative Export Canada program’s Export Development Stream is providing $80,000 to help fund a targeted advertising campaign and website development, aimed at reaching environmentally conscious consumers in the United States.
The inaugural intake of the Export Development Stream supports projects by Canadian businesses and organizations that are entering international markets and expanding their global networks. This includes creative businesses and organizations from equity-deserving communities, including Indigenous recipients.