When you see celebrities wear jewelry, it almost never feels accessible: They get engaged with huge diamonds, wear stacks of designer gold bracelets, showcase multimillion-dollar necklaces on the red carpet. Sometimes they’re really not like us…at all. But every so often, they’ll discover an incredibly affordable jewelry brand and start getting photographed in it constantly, giving us an accessory story we can actually shop.
Such is the case of Missoma London, a British brand that makes everything from charm anklets to oversized hoop earrings—and counts Gigi Hadid, Julia Roberts, and more as fans.
Hadid has been photographed stacking Missoma’s chains for months. (It seems she’s gotten sister Bella into the brand too, as she’s now been spotted wearing pieces from its collaboration with influencer Lucy Williams in recent weeks.) Its most famous customer might be the Duchess of Sussex: Meghan Markle’s been wearing its bracelets and rings since last year.
Even though Missoma’s fan base is star-studded, the brand is still relatively under-the-radar. It’s only been recently that its jewelry, most of which retails for under $200, has started making waves in the U.S., with more influencers (and, obviously, celebrities) spreading the word.
Missoma is only gaining traction among the off-duty model circuit, so it’s bound to blow up. Get ahead of the trend by shopping some of the best pieces under $100, below.
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