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Here's Your First Look at Savage x Fenty's Breast Cancer Awareness Collection


Did you think the Savage x Fenty show was the last big reveal we’d be getting from Rihanna’s lingerie line this year? You should know that Rihanna always has something in the works. And once again, she’s putting the spotlight on women with a story to tell.

woman wearing pink lingerie
Courtesy of Savage x Fenty
woman wearing pink lingerie
Courtesy of Savage x Fenty

The latest Savage x Fenty collection, launching on October 1, is all pink, in honor of Breast Cancer Awareness month. The campaign is centered on four women with breast cancer, which the brand calls “Thrivers”: Stephanie Seban, Bianca Muniz, Johanna De La Cruz, and Nalie Agustin.

woman wearing pink lingerie
Courtesy of Savage x Fenty
woman wearing pink lingerie
Courtesy of Savage x Fenty

Their stories are presented in a documentary-style video, which is dropping in tandem with the limited-edition pieces, which you can watch below.

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Part of the proceeds from this collection will go to Rihanna’s Clara Lionel Foundation (a minimum of $3.75 for each product sold, per a press release), with a focus on research and support for young patients with breast cancer.

woman wearing pink lingerie
Courtesy of Savage x Fenty

“I want to raise awareness for under-served breast cancer communities and the Savage X Thrivers represent young women of all walks of life living and thriving with cancer,” Rihanna said in a statement to Glamour. “The easiest way for people to get involved and make a difference is by shopping this box and collection.”



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